NEUROSCIENCE AND NEUROECONOMICS: Contributions for the study of decision making

Ibanez A, Abrevaya S, Dottori M, Garcia AM. NEUROCIENCIA Y NEUROECONOMÍA Contribuciones para el estudio de la toma de decisiones. En Basco AI, De Azevedo B, García, P (Eds). El nuevo factor del comercio. Aportes de la economía del comportamiento y la opinión pública a la integración de América Latina y el Caribe. Banco Interamericano del Desarrollo: Integración & Comercio.

 

 

In this chapter we analyze how economic decision making has been understood by three theoretical movements: the presupposition of strict rationality; the warning of emotional and social biases; and the review by the neuroeconomics of the behavioral premises. This new approach seeks to understand decision making as supra-individual and non-rational, emerging from implicit and explicit socio-emotional processes.

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